Pennsylvania not-for-profit CeaseFirePA aims to end the epidemic of gun violence, claiming more than 1,500 lives each year in the Commonwealth.
The small staff was organizing what was to become the biggest gun violence prevention rally ever in Pennsylvania, an event that was sure to get noticed by elected officials. But to get the change they sought, CeaseFirePA also needed to grab the attention of people in contested districts. People who vote. Therefore, they hired Dave Scholnick, a media expert to help with PR.